ZINC shares insights on Nenshi campaign’s social media strategy

ZINC has today posted on its website a two-part presentation delivered on November 30th to a meeting of the Canadian Public Relations Society in Calgary. In his address, ZINC president Brian F. Singh, who was part of the Nenshi campaign team, presented an overview of social media strategy and tactics used by the Naheed Nenshi election campaign.

His two-part presentation covered insights from The Bridge, ZINC’s online survey on social media users in Canada, and followed this with a discussion of how these data helped shape the campaign’s game-changing social media strategy.

To view the presentations, including slides and audio, click here:

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