ZINC Research – The Official Research Supplier to The Calgary International Film Festival

Friday, September 22, 2006 0 No tags Permalink 0

ZINC Research is pleased to announce that is an official sponsor of the 2006 Calgary International Film Festival. The Festival is the premier event of the fall festival season in Calgary and is being held over September 22 to October 1.

Under its sponsorship ZINC Research is recognized as the Official Research Supplier to the Festival and is responsible for the audience survey. In its first year of sponsorship, ZINC research will be deploying its Onsite PDA product. Given the financial constraints of a not-for-profit organization, ZINC Research worked with the Festival to deploy a solution that used a volunteer cadre to administer the survey. Over the ten days of the Festival, the survey team is forecast to complete over 750 interviews in a logistically challenging environment of attendee crowds, multiple locations and different screening times.

“We are pleased to support the Festival and its business objectives,” says Brian F. Singh, Managing Director of ZINC Research. “We appreciate that the Audience Survey is the critical component to help the Festival improve and continue to deliver what attendees love, and to retain and grow sponsors. With our PDA platform powered by Techneos Systems’ Entryware™ System, we are able to turn these survey findings around within days after the Festival’s completion and ensure that their stakeholders get a rapid evaluation of some of their key performance indicators.”

“We do this service on a contra basis for the Festival. We are film buffs ourselves and love to support an event that raises the profile of Calgary, as well as brings diverse ideas and cultures via the media of film to our community,” added Brian.

For more information on the Calgary International Film Festival, go to www.calgaryfilm.com.

For more information about the products and services provided by ZINC Research, visit www.zincresearch.com. For more information about the Entryware software platform for mobile survey automation, visit www.techneos.com.

No Comments Yet.

Leave a Reply

Your email address will not be published. Required fields are marked *