ZINC publishes survey method preferences of social network users

In the latest article in our ongoing series on social networking in Canada, ZINC has today published its online survey panel’s 2010 ratings, in which social network users (and non-users) rank the market survey methods they are most comfortable, and least comfortable, about participating in.

The article includes a segment-by-segment breakdown based on ZINC’s annual omnibus survey, The Bridge, and compares these results with 2009 ratings. As always, the findings from this survey’s unique user segmentation model confirm several notions, refute others, and add one or or two that you might not have expected. Have a look – and let us know what surprised, delighted or confounded you… To view the article, click here.

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