Zinc launches new article series on tourism and social media

Zinc has today launched a new series of articles on tourism and social media. The first article, posted today on the Zinc website, looks at some of the ways and means people talk about, and share, their vacation experiences online. It’s a tourism marketer’s dream come true… Or not?

Aimed primarily at tourism operators and marketers, the series will offer insights from Zinc’s omnibus survey, The Bridge, showing how social networks can influence the vacation experience before, during and after it actually happens – and how tourism businesses can use social networks to make friends, not foes. To view the first article, click here.

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