In the business of providing advice, you simply have to stay in the know. Whatever is going on in the news, business, science, the arts and popular culture, clients expect us to be up-to-date. We need to stay abreast of the latest trends and innovations in society and the market.
So we have the radio on… on some news channel. Or a small television on… on some news channel. Near our desk. While we work. We try to read the daily papers first thing in the morning… at home… in the office… on the can. Or check out the key news websites and scan the new postings (some of us subscribe to a host of RSS feeds). And the magazines – weekly, monthly, special issues… news, business, music… IT TAKES A LOT OF WORK TO STAY UP-TO-DATE!!!! And even more challenging, trying to get a balanced perspective by reviewing a number of news sources.
Another thing that takes effort… EXERCISE.
I have found a handy little trick to stay in the loop AND (my attempts of) staying fit. PODCASTS.
Yup. I listen to a host of podcasts from around the world. With iTunes and an iPod I have access to news reports, documentaries, editorials and political and social trends analysis at my fingertips as I grind away on the treadmill. I am thankful to media around the world for letting me package information in a way that allows me to digest it when I can, wherever that may be.
Some of my favourite podcasts are as follows.
On the Media (www.onthemedia.org): From their website – “On the Media explores how the media “sausage” is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of “making media,” especially news media, because it’s through that lens that we literally see the world and the world sees us.”
Peter Day’s World of Business (www.bbc.co.uk/radio/podcasts/worldbiz/): From their website – “In Business is all about change. New ways of work and new technologies are challenging most of the assumptions by which organisations have been run for the last 100 years. We try to report on ideas coming over the horizon, just before they start being talked about.”
Slate Magazine (www.slate.com/id/2119317/): From their website – “Slate is a daily magazine on the Web. Founded in 1996, we are a general-interest publication offering analysis and commentary about politics, news, and culture. Slate‘s strong editorial voice and witty take on current events have been recognized with numerous awards. The site, which is owned by The Washington Post Company, does not charge for access.”
Search Engine (www.cbc.ca/searchengine/): From the CBC website – “Search Engine is your open source to all the surprising and significant ways the Internet is transforming our world. It’s about the little Myspace page that could swing the next election, the anonymous message board comment that led to the CEO’s indictment, and the official online video game of the Chinese government. Think of Search Engine as a radio show about the Internet in the same way The New Yorker is a magazine about New York. It’s a look at politics and culture through the lens of the Net. It’s radio that predicts the present.”
All in the Mind (www.abc.net.au/rn/allinthemind/default.htm): From their website – “All in the Mind, presented by Natasha Mitchell, is Radio National’s weekly foray into all things mental – a program about the mind, brain and behaviour. From dreaming to depression, addiction to artificial intelligence, consciousness to coma, psychoanalysis to psychopathy, free will to forgetting – All in the Mind explores the human condition through the mind’s eye.”
There are many more…
If you have not done so as yet, and are looking for creative ways to stay up-to-date in your field of interest, search the podcast section of iTunes and start subscribing.