Kickstarter Part 2 of 2: Confidence Needed

In the last piece we introduced Kickstarter. We also discussed that despite its innovative disruption of normal development, it's most successful campaigns often rely on traditional campaign qualities. This article will focus on some the specifically new challenges that are faced by Kickstarter projects. Kickstarter makes quick prototyping a necessity; you need to present either the actual ...

Kickstarter Series: Part 1 of 2 – Kickstarter: It’s Old and New

When Kickstarter describes itself (see here) , the first thing on the list is this: "1. Kickstarter is a new way to fund creative projects." It is new... mostly. It's a disruptive, democratizing platform to allow anyone the chance to literally kickstart their project, or perhaps to kick it to the next level. That said, a ...