11 MAY BC ELECTION 2017: Podcast – Recap of Insanity

  On Tuesday, May 9, the BC Provincial Election delivered one of the most surprising results (yet to be resolved for a couple of weeks) - a minority government with the Greens holding the balance of power. During the writ period, experimenting with an online data collection platform (see previous posts) and IVR, Justason Marketing Intelligence, and ...

8 MAY: BC ELECTION 2017 – CLOSE CALL, AND MAYBE A FEW SURPRISES

The polls remain close on voter intentions, and there as still some gaps in societal expectations. The Lower Mainland is showing some growing strength for the NDP. BUT is it enough? With 44 seats required for a majority, and the number of Liberal safe seats factored in and southern and eastern parts of the province ...

5 MAY BC ELECTION 2017: Podcast – A Polling Perspective

  On Tuesday, May 9, we will know the result of the BC Provincial Election. During this writ period, experimenting with an online data collection platform (see previous posts), and now IVR, Justason Marketing Intelligence and zinc tank have teamed up to offer our insights on this Provincial Election.  So today, Barb and I got on the ...

2 MAY: ECONOMY & JOBS AND HOUSING AFFORDABILITY TOP 2 ISSUES

Things have tightened up, and the Liberals have eased ahead in key regions. However, it is like 2013 where a close polling result does not reflect what may happen on election day? At this point, with BC voters saying that economy & jobs are a motivation to vote, that traditionally favours an incumbent. Thus, one ...

1 MAY: SOCIAL CUE REINFORCES CLOSENESS OF BC ELECTION

Voters indicate that they believe their neighbours, by an edge, are now supporting the NDP. One of the challenges of polling in any election cycle is to first get behind the horse race numbers but also to get a sense of what voter turnout will be. Further, it is imperative that pollsters improve their ability to ...

30 APRIL: BC ELECTION TOO CLOSE TO CALL WITH OVER A WEEK TO GO

Things have tightened up, and the Liberals have eased ahead in key regions. The NDP remain strong in the City of Vancouver and Islands, while Liberals strong in rest of province. The two are in a dead heat in South/East (Rest of) BC. Some of the challenges of polling in any election cycle are to first get ...

25 APR POLL: VOTERS GIVE THE SOCIAL CUE TO THE LIBERALS

Voters indicate that their neighbours, by an edge, support the Liberals over the NDP. One of the challenges of polling in any election cycle is to first get behind the horse race numbers but also to get a sense of what voter turnout will be. Further, it is imperative that pollsters improve their ability to triangulate ...

24 APRIL: VOTERS GIVE EDGE TO THE NDP AHEAD OF LIBERALS, BUT CHALLENGES AHEAD

While we have seen this before in 2013, the NDP has a lead in the polls. But there remain challenges with their vote distribution. Some of the challenges of polling in any election cycle are to first get behind the horse race numbers but also to get a sense of what voter turnout will be. Further, ...

Perspectives on Polling – Part 4 of a 4-part series: Where do we go from here?

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.

Perspectives on Polling: Part 3 of a 4-part series – Calgary Centre: An Odd Case of Public Engagement

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.