Facebook’s New Patent: Influence is only part of the equation

This came over my newsfeed this morning: Facebook Patents Clever Way To Advertise Just To Important People. The TechCrunch article elaborates: The idea is that Facebook could watch the rate at which a piece of content like a link is shared, then figure out whose posting led to a sudden increase in share rate in their network. ...

Canadians & Social Media: Almost 80% of Canadians use social networking sites (October 2, 2009)

Survey shows almost 7 in 10 of online Canadians are members of Facebook, while Twitter gains momentum Calgary, AB – Over the past year, there has been a surge in Canadians joining Facebook. And most of the growth has come from adults 35 years or older. In fact, almost 7 in 10 (68%) online Canadians ...

Facebook Privacy Ruling: Why Social Media needs Marketing Research

So, Facebook reached an agreement with the Privacy Commissioner and comply with Canada's privacy laws. Purveyors of social media services, community panels and monitoring tools take note and prepare yourself. This is going to become more common. One of the promises of social media is more accountability and better targeting through listening to people and monitoring conversations ...

Social Media Strategy: Digital Trust – The Case of Facebook

What can social media strategists learn from Facebook? Lots. Especially when corporations are keen to approach the altar of authenticity. Like any sustainable relationship, corporations need to invest the time in getting into the minds of their target markets, and the dynamics of brand trust (and the evolution of "digital trust"). And as they have ...

Does Facebook make you dumber?

So I awoke this morning to this story being plastered on the news feeds: STUDY FINDS LINK BETWEEN FACEBOOK USE, LOWER GRADES IN COLLEGE This is the original news release from Ohio State University. I have found the tone of the various pick-ups by news organizations entertaining. From "Facebook use linked to less textbook time" on USA ...

The Power of Web 2.0: Jian Ghomeshi… this is your moment.

It's time to soak up the gravy! We all hear the stories of musicians, writers, politicians and other bon vivants slugging it out on the interview junkets. While it is often not glamorous shuffled off from one interview to another, convened at odd times and with diverse bunch of interviewers (including the proverbial “wild and crazy ...

Nielsen Report: Social Networking overtakes E-mail; and Facebook’s dominance

Well, the news is out... social networking has overtaken e-mail in terms of popularity on the Internet. In their report released on March 9 - "Global Faces and Networked Places" - Nielsen's report on "Social Networking’s New Global Footprint" is an affirmation of the prevalence of and growth in this platform. I would add a point of clarification ...