Facebook Fears, Way Back in 2010

Facebook today is a way of life for many. It's app is practically a default on most new smartphones, and checking the site is considered by many to be similar to checking your voicemail, your e-mail, and even your real mail; a daily ritual. It's where we hear news both public and personal, from new ...

Canadians & Social Media: Almost 80% of Canadians use social networking sites (October 2, 2009)

Survey shows almost 7 in 10 of online Canadians are members of Facebook, while Twitter gains momentum Calgary, AB – Over the past year, there has been a surge in Canadians joining Facebook. And most of the growth has come from adults 35 years or older. In fact, almost 7 in 10 (68%) online Canadians ...

Social Media Strategy: Digital Trust – The Case of Facebook

What can social media strategists learn from Facebook? Lots. Especially when corporations are keen to approach the altar of authenticity. Like any sustainable relationship, corporations need to invest the time in getting into the minds of their target markets, and the dynamics of brand trust (and the evolution of "digital trust"). And as they have ...

Does Facebook make you dumber?

So I awoke this morning to this story being plastered on the news feeds: STUDY FINDS LINK BETWEEN FACEBOOK USE, LOWER GRADES IN COLLEGE This is the original news release from Ohio State University. I have found the tone of the various pick-ups by news organizations entertaining. From "Facebook use linked to less textbook time" on USA ...

The Power of Web 2.0: Jian Ghomeshi… this is your moment.

It's time to soak up the gravy! We all hear the stories of musicians, writers, politicians and other bon vivants slugging it out on the interview junkets. While it is often not glamorous shuffled off from one interview to another, convened at odd times and with diverse bunch of interviewers (including the proverbial “wild and crazy ...

Nielsen Report: Social Networking overtakes E-mail; and Facebook’s dominance

Well, the news is out... social networking has overtaken e-mail in terms of popularity on the Internet. In their report released on March 9 - "Global Faces and Networked Places" - Nielsen's report on "Social Networking’s New Global Footprint" is an affirmation of the prevalence of and growth in this platform. I would add a point of clarification ...

The Evolution of Social Networking Sites and Research 2.0: Social Media & Marketing (Presentation)

In May 2008, my business partner, Rick Frank, Dufferin Research, and I presented at the Marketing Research & Intelligence Association’s conference in Winnipeg. There were a number of other presentations on the topic, and the consensus is that social media was not going away. In fact, it will continue to grow. In fact, since we presented, the ...

Facebook, New Graduates & Usage Policies

What is it about the 18-34 generation and Facebook? Well, they have a better networking and relationship maintenance tool than their Boomer predecessors. This presents a golden opportunity for all organizations. For those of us who graduated and left school for good before 1995 (yours truly included) - the year that the Internet became mainstream – ...