Perspectives on Polling – Part 4 of a 4-part series: Where do we go from here?

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.

Perspectives on Polling: Part 3 of a 4-part series – Calgary Centre: An Odd Case of Public Engagement

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.

Perspectives on Polling – Part 2 of a 4-part series: The horse race ignores context and nuance

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.

Perspectives on Polling – Part 1 of a 4-part series: The problem with polling (and pollsters)

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.