5 MAY BC ELECTION 2017: Podcast – A Polling Perspective

  On Tuesday, May 9, we will know the result of the BC Provincial Election. During this writ period, experimenting with an online data collection platform (see previous posts), and now IVR, Justason Marketing Intelligence and zinc tank have teamed up to offer our insights on this Provincial Election.  So today, Barb and I got on the ...

Perspectives on Polling – Part 4 of a 4-part series: Where do we go from here?

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.

Perspectives on Polling: Part 3 of a 4-part series – Calgary Centre: An Odd Case of Public Engagement

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.

Perspectives on Polling – Part 2 of a 4-part series: The horse race ignores context and nuance

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.

Perspectives on Polling – Part 1 of a 4-part series: The problem with polling (and pollsters)

Based on articles published in the Globe and Mail and on the Market Research and Intelligence Association (MRIA) blog, this extended 4-part series looks at what’s wrong with political polling in Canada (and elsewhere) and asserts that it can and must be fixed. Drawing on his own experience in both the political and market research arenas, and from his interviews with thought leaders and pollsters from across Canada and the US, Brian F. Singh points critiques conventional polling methods that are perpetuated by pollsters and passed on to the public by the media, and concludes with a 5-point call to action for the market research industry.

Election Lessons: Pollsters, like politicians, are losing our trust

Pollsters are increasingly producing poor results in recent elections. The BC Liberals victory this week and Alison Redford’s Alberta PC Party produced what the the public and media called “surprise” results. There are many problems with the polling ecosystem. This posts delves into some of the most pressing ones.

Social media and Elections 2.0 – lessons learned and applied

Part Two of the 2-part presentation, Elections 2.0, has now been published on the ZINC website. Where Part One focused on the Nenshi campaign's innovative use of social media tools and resources, Part Two discusses how these same resources can, and are, having an effect on the upcoming federal election. To view the presentation, click here.

ZINC presentation discusses social media impacts on Calgary and federal elections

ZINC Research has today published the first of a two-part presentation on the effects of social media in the era of "Elections 2.0," a term coined by ZINC president Brian F. Singh to describe the dramatic effects of instant communication and interaction via social media platforms such as Facebook and Twitter. Singh delivered his presentation last week to the ...

Research methods rated by social network user segments

Which research methods are Canada's online population most comfortable with? ZINC has today released an article showing the research survey methods favoured - and disfavoured - by social network users as defined in ZINC's online omnibus survey panel of 1,200. While online methods score strongly among heavy social network users, and even with non-users, tried-and-true methods ...