11 MAY BC ELECTION 2017: Podcast – Recap of Insanity

  On Tuesday, May 9, the BC Provincial Election delivered one of the most surprising results (yet to be resolved for a couple of weeks) - a minority government with the Greens holding the balance of power. During the writ period, experimenting with an online data collection platform (see previous posts) and IVR, Justason Marketing Intelligence, and ...

8 MAY: BC ELECTION 2017 – CLOSE CALL, AND MAYBE A FEW SURPRISES

The polls remain close on voter intentions, and there as still some gaps in societal expectations. The Lower Mainland is showing some growing strength for the NDP. BUT is it enough? With 44 seats required for a majority, and the number of Liberal safe seats factored in and southern and eastern parts of the province ...

5 MAY BC ELECTION 2017: Podcast – A Polling Perspective

  On Tuesday, May 9, we will know the result of the BC Provincial Election. During this writ period, experimenting with an online data collection platform (see previous posts), and now IVR, Justason Marketing Intelligence and zinc tank have teamed up to offer our insights on this Provincial Election.  So today, Barb and I got on the ...

2 MAY: ECONOMY & JOBS AND HOUSING AFFORDABILITY TOP 2 ISSUES

Things have tightened up, and the Liberals have eased ahead in key regions. However, it is like 2013 where a close polling result does not reflect what may happen on election day? At this point, with BC voters saying that economy & jobs are a motivation to vote, that traditionally favours an incumbent. Thus, one ...

1 MAY: SOCIAL CUE REINFORCES CLOSENESS OF BC ELECTION

Voters indicate that they believe their neighbours, by an edge, are now supporting the NDP. One of the challenges of polling in any election cycle is to first get behind the horse race numbers but also to get a sense of what voter turnout will be. Further, it is imperative that pollsters improve their ability to ...

30 APRIL: BC ELECTION TOO CLOSE TO CALL WITH OVER A WEEK TO GO

Things have tightened up, and the Liberals have eased ahead in key regions. The NDP remain strong in the City of Vancouver and Islands, while Liberals strong in rest of province. The two are in a dead heat in South/East (Rest of) BC. Some of the challenges of polling in any election cycle are to first get ...

25 APR POLL: VOTERS GIVE THE SOCIAL CUE TO THE LIBERALS

Voters indicate that their neighbours, by an edge, support the Liberals over the NDP. One of the challenges of polling in any election cycle is to first get behind the horse race numbers but also to get a sense of what voter turnout will be. Further, it is imperative that pollsters improve their ability to triangulate ...

24 APRIL: VOTERS GIVE EDGE TO THE NDP AHEAD OF LIBERALS, BUT CHALLENGES AHEAD

While we have seen this before in 2013, the NDP has a lead in the polls. But there remain challenges with their vote distribution. Some of the challenges of polling in any election cycle are to first get behind the horse race numbers but also to get a sense of what voter turnout will be. Further, ...

BC Election 2017: Poll – IN MANAGING THE ECONOMY, VOTERS SPLIT BETWEEN HORGAN AND CLARK

Horgan seen by supporters as a viable option to Clark on trust in managing the economy. Many things come into play with an election cycle, from party brand loyalty to voters’ perceptions on issues and the state of the economy. Within this election cycle, and since candidate slates are now official, Justason Marketing Intelligence and zinc tank ...

BC Election 2017: Poll – VOTERS SPLIT ON PARTY MOST TRUSTED TO MANAGE ECONOMY

One of the challenges of polling in any election cycle is to first get behind the horse race numbers but also to get a sense of what voter turnout will be. Thus, most pollsters ask framing questions to understand where parties are at from a public trust perspective on a host of issues. Further, it ...