Research methods rated by social network user segments

Which research methods are Canada’s online population most comfortable with? ZINC has today released an article showing the research survey methods favoured – and disfavoured – by social network users as defined in ZINC’s online omnibus survey panel of 1,200.

While online methods score strongly among heavy social network users, and even with non-users, tried-and-true methods like onsite surveys appear to be as effective as ever. The ratings confirm again that a balance of traditional and online methods will always win the day.

To view the article, click here.

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