Nielsen Report: Social Networking overtakes E-mail; and Facebook’s dominance

Well, the news is out… social networking has overtaken e-mail in terms of popularity on the Internet.

In their report released on March 9 – “Global Faces and Networked Places” –
Nielsen’s report on “Social Networking’s New Global Footprint” is an affirmation of the prevalence of and growth in this platform.

I would add a point of clarification – most social networking sites have some form of e-mail built in, so I would venture to say that e-mail – it all its forms, including messaging – still dominates.

What is rewarding for this researcher is that the Neilsen report affirms what we have been saying for almost two years. And we have the insights on Canada – a country here Facebook is becoming the 2nd national identity card – is more dominant on a per capita basis than the United Kingdom!

To download a copy of the report, click on the link below:

“Global Faces and Networked Places,” A Nielsen report on Social Networking’s New Global Footprint (March 2009)

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