Tuesday March 17, 2009
Calgary, AB – Almost half of Canadians (47%) with cell phones can access the Internet from their mobile unit. This trend has brought social networking sites to the palm of your hand, with Facebook being the pre-eminent social networking application for cell phones. An ongoing national research study, conducted by ZINC Research and its partner Dufferin Research, shows over one-third (36%) of Canadians on social networking sites have the Facebook application on their cellphones.
“Beyond the traditional internet, Facebook is dominating all other social networking sites in the mobile market too,” says Brian F. Singh, Managing Director of ZINC Research. “With their slick, easy to use applications for the iPhone and Blackberry, Facebook has made it attractive for subscribers to use the technology anywhere at anytime.”
Tracking indicates that among online Canadians who subscribe to social networking sites, Facebook consistently accounts for over 80% of all memberships. While there is a broad cross-section of Canadians who have a Facebook page, members are more likely to be younger (18 to 34 years) and female.
“With social networking sites becoming a must-have internet utility, the next frontier is the mobile market,” said Singh. “As smart phones become more ubiquitous, Facebook is well positioned for the future.”
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“The Bridge – Canadians & Social Networking Sites” is one of a number of nationally syndicated studies conducted by ZINC Research Inc. and its partner, online research specialists Dufferin Research, via their monthly Voyageur Omnibus. This ongoing study tracks online Canadians interest, activity and membership to social networking sites.
This survey was conducted between February 18 to 21, via and online poll of 1,200 Canadians (adults, 18 years+). The sample is census representative by region, gender and age. Based on global tracking, approximately 84% of Canadians have access to the Internet, and this methodology is considered representative of the Canadian population.
John P. Larsen
Media Relations Representative
The Corpen Group
Managing Director – ZINC Research, Inc.