Facebook today is a way of life for many. It's app is practically a default on most new smartphones, and checking the site is considered by many to be similar to checking your voicemail, your e-mail, and even your real mail; a daily ritual. It's where we hear news both public and personal, from new ...
Tuesday, February 17, 2015 0 Analytics, Behavioral Economics, Big Data, Business Strategy, Data Science, Facebook, Social Media #SMEM, Diffusion of Innovations, Facebook, Mark Zuckerberg, Marketing Influence 0
This came over my newsfeed this morning: Facebook Patents Clever Way To Advertise Just To Important People. The TechCrunch article elaborates: The idea is that Facebook could watch the rate at which a piece of content like a link is shared, then figure out whose posting led to a sudden increase in share rate in their network. ...
Tuesday, November 26, 2013 0 Behavioural Economics, Data Science, Facebook, Marketing, Social Media Evan Spiegel, Facebook, Instant messaging, Online chat, Online dating 0
Zinc tank’s online segmentation research, now in its sixth year of tracking Canadian social media users, sheds light on the logic behind the Snapchat app’s appeal to females.
Friday, October 11, 2013 6 Behavioral Economics, Collaborative Economy, Data Science, Mobile Internet, Social Media, Wine Collaborative Economy, Eric Lowitt, Jeremiah Owyang, Kensington Wine Market, Leviathan Red 0
Businesses need to enable customers to use their smartphones. It is an untapped sales channel and demonstrates that they are open to scrutiny on the quality and delivery of their products and services.
Friday, July 12, 2013 2 Behavioral Economics, Big Data, Data Science, General Observations, Social Media, ZINC @ Work aligning brands and business values, compatibility in business, consumer segmentation, Drake Equation criteria work for business, Marketing strategy 0
Many businesses consider broader markets in their marketing strategy. Such a approach dilutes effort and budget. Being more deductive and reductive helps focus on where the best prospects and loyal customers are. It also has the potential to be more profitable. Beyond segmentation and predictive analytics, using a Drake Equation approach presents businesses a simple approach to defining their strategy and target markets by removing what its out of the realm of reason or possibility.
Thursday, April 26, 2012 0 Data Scientist, General Observations, Politics, Social Media #ABLeg, #ABVote, #PCAA, #WRP, Alberta Election 0
Apart from the surprising majority earned by the Alberta PCs on April 23, much attention has also been paid to the equally surprising performance of the pollsters, virtually all of whom got it wrong, maintaining that the upsurging Wildrose Party would end more than 40 years of Tory reign. In his comments quoted in two articles ...
Wednesday, January 25, 2012 0 Behavioral Economics, Behavioural Economics, Data Scientist, Gamification, Social Media Betty Amadou, business intelligence technology, game mechanism, Gamification, introversion 0
Key points raised: NOS – Nitrous Oxide – Go faster! But make research more engaging! Games harnesses lots of things. While research too… but lacking creativity and don’t demonstrate our industry’s passion. People have a voice, but not willing to share as it appears that we are listening poorly. Culture: What I want I get… 2 way communication. Surveys are ...
Thursday, January 19, 2012 0 Behavioral Economics, Behavioural Economics, Big Data, Data Scientist, Mobile Internet, Social Media Altimeter Group, Brian Solis, Charlene Li, Chris Brogan, content producers 0
Over the last decade we have seen the rise of reality TV, YouTube and social media, to the extent that we have reached the point where traditional entertainment and online media cannot do without each other. This merging has led to interesting experiments, in which online platforms provide valuable content that complements game, existing story lines ...
Wednesday, January 4, 2012 1 Marketing, Mobile Internet, Politics, Social Media Arab Spring, CBC Radio, Ethan Zuckerman, Ideas radio series, Mark Zuckerberg 0
Over the holidays I was playing catch up with a number of my podcasts and a fascinating one I encountered was “Cute Cats and the Arab Spring” with Ethan Zuckerman from CBC’s Ideas series (originally broadcast December 8, 2011). Listen to Podcast here: CBC Ideas - Cute Cats and the Arab Spring. This podcast is worth listening ...
Tuesday, October 25, 2011 0 Marketing, Politics, Social Media, ZINC @ Work Alberta tourism, Branding, City Branding, City Brands, Community Branding 0
Tourists bring their dollars when they visit our communities, but economic development planners can leverage tourism branding to help them turn visitors into residents. This summer Zinc conducted an online survey in partnership with Calgary-based Twist Marketing, highlights of which were presented today at the annual Travel Alberta Industry Conference. For highlights, including a PDF brochure, click ...