Thank you, Tom Fishburne for this wonderful, succinct revelation.
This past Monday, I woke up to the news that Jim Balsillie and Mike Lazaridis were stepping down as joint CEOs of embattled tech giant Research in Motion (RIM). Waterloo-based RIM’s descent has been well documented; and we know, too, that this decline has continued even as RIM continues to do well in the business ...
Key points raised: Connecting the dots to identify different trends. Future role of market researchers: consult, synthesize, tell a story, take a stand. Clients are demanding industry to change. Drivers of change: New competitors, social media, data collection is a commodity, economics, business intelligence, technology. Large players – IBM, Google, SAP – moving into insight space. Consumers: seeking engagement, socialization, fun ...