Horgan seen by supporters as a viable option to Clark on trust in managing the economy.
Many things come into play with an election cycle, from party brand loyalty to voters’ perceptions on issues and the state of the economy. Within this election cycle, and since candidate slates are now official, Justason Marketing Intelligence and zinc tank have teamed up to offer regular insights on this Provincial Election. Building on our previous post, one of the dimensions, in the minds of voters, is the perception of party leaders.
At this point, with under three weeks to go, John Horgan and Christy Clark are almost tied as the leader that voters would most trust to manage the economy.
Based on a 1Question Google Surveys poll undertaken April 12-15, 2017, we asked the question: “Among the BC provincial political party leaders in this election, which one do you TRUST the most to manage the economy?” At this point, Horgan, among voters with an opinion, is slightly ahead of Clark (35% versus 33%, and within sample error), with Andrew Weaver, BC Greens trailing (14% support among decided) in this measure of trust. We note that there is a significant group that indicated “Other” – however, this was a closed-ended question, and indicates some frustration with committed voters with their leadership options on economic stewardship.
Regionally, Horgan’s trust is strongest in the City of Vancouver, Capital Region (Victoria) and Vancouver/Gulf Islands; and competitive in the rest of the Greater Vancouver Region and Northern BC against Clark. Clark leads in the traditional Liberal stronghold of Southern/Eastern BC. By gender, men are leaning in their trust towards Clark, while women lean towards Horgan. By age group, Horgan is trusted on managing the economy with the decided under 55 years voters, with Clark most trusted in the (regarded as critical) 55 years and older age segment. While in a distant third, Weaver’s support strongest with youngest and middle-aged segments.
On this measure of trust in managing the economy, all leaders trust ratings appear to be closely aligned with how voters trust their parties. However, there appear to be some voters that are on the sidelines considering their options when specific issues are considered at this point in this writ period.
For more information, contact Barb Justason, 604.783.4165 or Brian F. Singh, 403.861.9462.
* THIS SURVEY WAS CONDUCTED VIA GOOGLE SURVEYS OVER (APRIL 12-15, 2017). GOOGLE SURVEYS USES A COMBINATION OF BAYESIAN, RIVER-SAMPLING METHODOLOGY ONLINE AND MOBILE AND TAPPING INTO GOOGLE COMMUNITIES TO YIELD A POPULATION REFLECTIVE SAMPLE OF BC’S POPULATION. HENCE, NO MARGIN OF ERROR IS REPORTED. OF NOTE, BC HAS A HIGH PENETRATION RATE OF MOBILE USAGE IN NORTH AMERICA, AND BROADBAND INTERNET ACCESS EXCEEDS LAND LINE USAGE. GOOGLE SURVEYS CONTINUES TO BE RATED FAVOURABLY (RATED BY 538: B), AND WAS USED EXTENSIVELY BY BRIAN F. SINGH IN HIS WORK ON BRIAN BOWMAN’S SUCCESSFUL MAYORAL CAMPAIGN IN THE 2014 WINNIPEG MUNICIPAL ELECTION, AND DURING THE ALBERTA AND FEDERAL ELECTIONS IN 2015. GOOGLE SURVEYS IS BUT ONE METHODOLOGY IN A POLLSTERS TOOLKIT WHILE NOT DEFINITIVE (AS HAS BEEN WITNESSED WITH OTHER POLLING METHODS), IT PROVIDES QUALITY DIRECTIONAL DATA THAT IS ABLE TO STAND ON ITS OWN AND IN CONCERT WITH OTHER MODES OF DATA COLLECTION, AND WE CROSS VALIDATE ITS FINDINGS FROM OTHER POLLING FIRMS THAT USE OTHER FORMS OF TRADITIONAL POLLING.