On Tuesday, May 9, we will know the result of the BC Provincial Election. During this writ period, experimenting with an online data collection platform (see previous posts), and now IVR, Justason Marketing Intelligence and zinc tank have teamed up to offer our insights on this Provincial Election.
So today, Barb and I got on the phone to discuss why we did this, the challenge of data collection when it is increasingly difficult to get a representative sample and model a voting population, what we are seeing in different polling methods, some context for change and our (albeit tepid) prediction.
Listen along (see links below), and message us if you have any problems in listening.
AMR File: Download/Listen
MP3 file: Download/Listen